Hi, I’m Saraphine (Sara) — an art director and graphic designer with 13+ years of experience creating visual identities and leading campaigns for fashion and lifestyle brands.
I focus on art direction and design that connects storytelling with real business impact. My work spans ecommerce, campaign development, photoshoots, and brand systems—building cohesive visual worlds across digital and print.
I care a lot about craft, especially typography, color, and composition, and I like bringing a thoughtful, strategic lens to how design shows up in the real world. Whether it’s a seasonal campaign or refining a brand’s visual language, I’m always aiming for work that feels clear, intentional, and memorable.
Outside of work, you’ll usually find me hiking, hunting down new coffee shops, catching live music when I can, or with my toddler, Levi, and our very opinionated dachshund in tow.